Psychology is a powerful science with tons of highly practical implications. Although most people consider it to be strictly theoretical, the truth is you can exploit psychological hacks in everyday life to persuade individuals or groups into believing you.
By definition, persuasion is a process aimed at changing a person’s attitude or behavior toward some event, idea, object, or another person, by using written or spoken words to convey information, feelings, or reasoning, or a combination of them.
To put it simply, persuasion is a common tactic if you want to convince someone to follow your plans. Although it often carries a negative connotation, the truth is you can use persuasion techniques for all sorts of positive goals as well.
In this post, we will present you 10 powerful psychology tricks to get what you want. Let’s take a look!
Repetition is one of the oldest persuasion techniques. If this fact makes you confused, just remember paid advertising and commercials. Almost all marketers use this trick – repeat a lie often enough and people will believe it. This is actually a famous quote coming from Paul Joseph Goebbels, a Minister of Propaganda in Nazi Germany. Of course, we are not suggesting you should promote false facts, but if you want something to be done your way – keep repeating it.
Use First Names
The second psychology trick is simple but very effective: use first names to talk people into something. What’s the secret behind this tactic? Craig Jones, a psychologist at xpertwriters.com, explains it briefly: “People love to feel appreciated and acknowledged. When you call someone by his/her name, they will immediately feel respect from your side and show the willingness to support you. It’s an excellent icebreaker that works on most occasions.”
Highlight Scarcity and Urgency
Another way to convince people to take action is by pointing out scarcity and urgency. This is a popular trick that you can see all the time, particularly online. Namely, eCommerce websites often use statements such as:
Only 10 pieces left!
Special offer expires at midnight!
Doing so, they encourage consumers to act instantly. You can do the same thing – say it’s something urgent and don’t leave them time to think.
Play the Authority Card
Sometimes you don’t even have to use subtle psychological hacks to influence your colleagues. On the contrary, it’s enough to play the authority card and emphasize your expertise or title. That way, you are using professional reputation instead of facts and common sense. Most people fall for this trick because they don’t have enough courage to oppose authorities, which turns them into easy targets.
Use Fancy Terminology
Editors at Assignment Writing Company say: “People who fear authorities also tend to trust well-spoken individuals”. This trick requires a lot of communication skills and some fancy vocabulary, but it works extremely well. Let’s say you are presenting a new product to the group of B2B prospects.
In this case, you need to prepare a great presentation, back it up with professionally-looking terminology, and support it with data-driven conclusions. For instance, statements like this one usually make an excellent impression: “The new CRM software eliminates budget-waste and improves response rates by 27%.”
The Reciprocity Norm
Sometimes you can do someone a small favor intentionally because you want them to do something similar for you, too. This is called the reciprocity norm. According to psychology authors at Paper Writing Pro Service, the logic behind this tactic is simple: no one can refuse to do you a favor if you already did something for them. Most times you don’t even have to mention it, but if you are really struggling to persuade this individual, you can subtly remind him/her of your actions.
Stereotypes are oversimplified ideas that somehow get widely accepted. However, you can use them to pressure your target because it’s a very productive persuasion tactic. For example, if someone doesn’t want to join your activity, you can say: “Come on, don’t be a party breaker!” Why is it helpful? Well, nobody wants to be a party pooper because it’s widely recognized as something really bad.
Ask for Big to Get Small
Asking for a big favor to get the smaller one is a common negotiation concept. This is how it works: you shock the opponent by asking something huge and then reduce the pressure by asking for the real thing.
Let’s say you want to increase social media marketing budget by 10%. In this case, you will ask your superiors for a 30% increase at first and then go back to the desired percentage. After being stunned by your first proposal, they will be glad to fulfill the real demand.
Star Small and Grow Bigger
This tactic is the opposite of the previous one. Sometimes you can ask a very small favor such as borrowing a pencil. If you receive positive feedback, you actually get your foot in the door and create room for more favors. Why is that so? The answer is simple – people feel good doing someone else a favor, so they probably won’t stop doing it again.
Emotional blackmail happens every time you tell someone a phrase like: “I thought I could count on you!” Such a statement creates a feeling of guilt and encourages the target to change his/her mind. It’s a simple trick, but it still works perfectly.
We all want to feel acknowledged and respected, but it’s not always possible to convince other people that your ideas or attitudes are the right ones. In this case, you can use persuasion techniques to impose your views on individuals or groups.
This article explained to you 10 powerful psychology tricks to get what you want. Did you ever use any of these hacks? Do you have other persuasion tactics to share with our readers? Feel free to leave a comment, so we can discuss this interesting topic.