What Motivates Women To Take Lead In Business

businesswoman in her office

Women, as a group, have been disadvantaged in the world of business. You see this most evidently at the executive level and in high visibility industries such as tech, finance, and manufacturing. We know very well that socialization plays a big role in determining what career paths people choose. Girls grow up being told they can’t do math or be scientists. They’re discouraged from exploring STEM fields and careers. But in recent days, this has begun to change, and women have proved their metal in the business field. 

What Motivates Women To Lead In Business?

There are a couple of motivating factors at play here. First, women are really good at what they do—better than men, in fact. They bring unique strengths to the table that can really benefit a company. And they can bring fresh perspectives that otherwise would be missing from the top ranks. Second, women also have to deal with implicit bias in the workplace. Men are often given more opportunities because bosses assume that they are better qualified for the job. Women, on the other hand, are often overlooked or given fewer chances to prove themselves. In this case, women have to work extra hard to get promoted and achieve their career goals. But once they get there, they are going to be more empowered to push for change.

Culture Change And Visibility

Visibility is key to shifting the narrative around who leads in business. One of the best ways to do that is to get more women in top roles. Women can rise through the ranks, take on leadership roles, and then be visible in the media and in the public eye. Visibility is key because it shifts the narrative—it shows people that women can lead just as well as men. Visibility is also important because it lets women see other women in these roles. Seeing other women succeed in these roles can be incredibly encouraging for younger women—it can inspire them to get into these fields and make their mark.

More Women At The Top Will Help Everyone Else

Getting more women at the top will help everyone else in a few different ways. For one thing, studies have shown that companies with more women on the board have higher returns. This suggests that women bring unique insights and perspectives that can really benefit a company. Women can also help close the wage gap between men and women. If there are more women in top positions, they can help push for more equitable pay and benefits. This could benefit women at lower levels of the company who earn less on average than their male counterparts. More women at the top could also help women with caregiving obligations. Companies can offer more flexible work practices and better child care options if there are more women in positions of power.

Success Story Of Trulieve CEO Kim Rivers

Kim Rivers has become a successful businesswoman. She is the CEO of Trulieve, a company that sells medical marijuana in Florida. Rivers has always loved plants, and she says that growing cannabis is the most natural thing she could do. She has had a successful career, but it hasn’t been easy. She has had to deal with sexism in the business world. Rivers says that she doesn’t let these things bother her and that she just does her best to show everyone what she can do. She hopes that other women will follow her example and succeed too.

Money, Prestige And Professional Development

Women are motivated to take lead in business in part because they want the prestige and the money that come with these roles. However, they also want to be able to develop professionally, and they want to be challenged by their work. Women also want to work in an environment where they feel supported and included—they don’t want to feel like they have to navigate a hostile work environment. Women are also motivated by autonomy—they don’t want to have to ask for permission to take time off or change their schedules. They want to be able to manage their work-life balance on their own terms. They also want to work in a culture where people respect one another and there is a low tolerance for harassment or discrimination.


Women have been slow to take lead in business, but new research suggests that there are many reasons for this. First, women are often held back by sexism, discrimination and implicit bias. Second, women are often motivated to take lead in business because they want the prestige, money and professional development that come with these roles. And third, women also want to work in an environment that supports them. Knowing all of this, we can do our best to shift the narrative and make the business world a more equitable place for all.

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