Learned advice

8 Tips for Brainstorming Engaging Content

Psych2Go is currently going through many changes with the team, with the effort to really focus our energy on the Youtube channel and grow locally with many offline initiatives. One of the challenges that all content creators have is coming up with ideas for either their website, youtube channel, social media or blog.

Catherine Huang, our head content creator for Psych2Go, shares 8 tips for content ideas:

  1. What season and time of year is it? What commonly trends during this time?

A very important tool that we recently receive from the advice of Daniel from BBTV is Google Trend. Google trend is a free tool that lets you see how many people are searching for a given topic or keyword over any period of time. For example, with the recent suicide of Kate Spade and Anthony Bourdain, the search for them jumped a lot relative to the term suicide.


2. What are some current events happening now that tackle psychological topics, i.e. psychopaths, narcissism, depression)?

This relates to point one a lot. Using google trends, twitter trends, or other trend spotting hastags or tools, you can find out what’s happening. That’s why most of the trending videos on Youtube are usually to do with some hot events.

3. What is the common age of our viewers? What are some topics they would be interested in and that would be helpful to them?

If you understand your audience well, you can create content very tailored to them. The more tailored, the more likely they will find the content relevant. Several tips to understand your audience could be surveys, commentaries from your previous posts, and also closely resembling competitors.

4. Are you basing these topics on more recent data, comments from viewers, or older data?

The more recent something is, the more likely to be relevant the topic is. Using data from say 1 year ago may no longer apply to what people are interested in today.

5. How can we title the topics appropriately that will attract the audience?

This refers again to the keywords or phrases people are looking for when they are searching up a topic. If the keywords are not found in the title of posts, chances are people are not going to find yours. You can use tools like google keyword planner to find the exact phrases and how often people are searching for something.

6. What topics are doing well on other psychology channels we are competing with that we can also release videos on?

This refers to paying attention to what’s happening in your community. Are you seeing what other people are posting and what gets good engagement? It’s always a good idea to see what other content creators are saying about a given topic to find out what’s popular. This is especially true if the creators are very similar to yours.

7. Does the topic provide an opportunity for open discussions from the audience?

This is a no brainer, but does your content engage the audience? Does your content ask for opinions?

Hopefully, you find these tips helpful and can use them to create better content! If you have any questions or tips yourself, feel free to share them below. You can include a link to your social media or blog if you want a critique.

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