For First Time Solo Travelers
Recently, I had the chance to travel alone to Bali, Indonesia a few days after my 21st birthday. It was my first time traveling alone.…
Category: Community Submission
Appearance vs Achievement: Women Advertising
Yes, sex sells. But what are the consequences of these ads? Media is a powerful tool since we spend about 10 hours and 45 minutes…
Give me face, Face, FACE.
It is said that our eyes are the windows to our soul, but what if we said that eyes were also the window to your…
DON’T Look Here: Reverse Psychology in Ads
You did it. You looked here. Do you like rebelling or did curiosity get the best of you? That’s the thinking behind reverse psychology. What…
Obsessive Compulsive Disorder
Obsessive Compulsive Disorder (OCD) is a mental anxiety disorder which produces repeated thoughts or images about many different things. E.g. being overly tidy,…
SEXY Sales: The Psychology of Sexual Advertisements
Freud’s theory says: “In the theory of psycho-analysis we have no hesitation in assuming that the course taken by mental events is automatically regulated by…
How perfection can amount to imperfection.
You will come to notice how much you despise someone who is perceived to not make any mistakes. However, in society today, not making any…
Social Media Encourages Groupthink
Ever wonder why some comment threads in Facebook or Twitter are almost completely agreeing with the topic (or maybe resisting it depending on the first…
$Smiles: Psychology of Buying Happiness
It’s a common question. Can money buy happiness? Some of you will be like yeah because you can pay off your student loans and get…
Is Everyone Really Out to Get You?!
The feeling that everyone is out to get you, that is the common perception of Paranoia. But is it really that or are we just…
Consumer Craze: How Psychology Theories Apply
Every psych student should know the stimulus, the neutral stimulus, learned behavior, etc. right? Well so do marketers. These tools help companies sell their products.…
The Mere Exposure Effect
Mere exposure is a leading factor in making friendships, who could have thought of that? But that’s not the only effect of mere exposure. It…
Pretty Package = Pretty Gift: The Psychology of Packaging
Ever want to buy something because it looks cool or cute? Presentation is key for companies to attract attention. It also gives consumers something to…
Shelf Life: The Psychology of Shelving
What would stores do without shelves? How else would you be able to see all the products? Apparently stores put thought into this since shelves…
How to be Me: Advertising Revealed
Don’t advertisements love to show these happy, beautiful people? Don’t they make it seem like you can never become them? Do you feel jealous? You…
The Psychology of Advertisements
Look at me! Look at me! Did that get your attention? Good. Marketers need to grab consumer attention to promote their products and promotions. If the…
Remember the Ads
Some people just watch the Super bowl for them. Companies also spend millions of dollars just to get a slot of thirty seconds. They have…
A Fear of Sleep: Somniphobia
Somniphobia, also known as Hypnophobia, is defined as the abnormal fear of falling asleep and includes the fear of being hypnotized. This fear effects a…
The Rainbow Connection to Psychology
When brands come up with an image, the color has an impact. Are the colors bold like the yellow arch of McDonalds? Or soft like…
Scents Make Cents
Abercrombie & Fitch, the teen clothing store, has gone into the sense of smell with selling their clothes. It’s called “scent marketing”. The human brain…